Industrial Revolution

I bought a business on April 1, 2005. I'll update the blog a few times a week to share some of my experiences.

Sunday, August 21, 2005

TV coverage

I've shown you a lot of the press coverage we've received on the ball. We also get a report (every week, I think) showing TV coverage. Occasionally it's interesting reading. I thought you'd enjoy a chance to see a sample...

Bacon's Listing Report
Date Range: 2005/08/05 To 2005/08/10


1. WAVE-NBC LOUISVILLE, KY
AUG 5 2005 5:00PM CT
WAVE 5pm News

[**05:14:25 PM**] WE HAVE ALL THE INFORMATION ON WAVE 3 DOT COM. IF YOU WOULD LIKE TO CHECK YOUR CREDIT INFORMATION. EN CONSUMER REPORTS TESTED THE U-C-O PLAY AND FREEZE ICE CREAM MAKER. IT'S A ROUND SHAPED METAL CYLINDER. SO YOUR ICE CREAM IS SHAPED LIKE A BALL.

2. WOWT-NBC OMAHA, NE
AUG 5 2005 5:00PM CT
Evening News

[**05:24:14 PM**] BUT EATING ICE CREAM IS A FAR CRY FROM MAKING YOUR OWN. CONSUMER REPORTS JUST TESTED A NEW ICE-CREAM MAKER THAT PROMISES TO GET THE JOB DONE, WITH SOME FUN, IN ABOUT 20 MINUTES. THE U-C-O PLAY AND FREEZE ICE CREAM MAKER IS A PLASTIC BALL THAT CONTAINS A METAL CYLINDER. FIRST, YOU FILL THE BALL WITH ICE AND ROCK SALT. NEXT, YOU MIX THE ICE-CREAM INGREDIENTS TOGETHER. ... YOU HAVE TO ROLL AND SHAKE THE BALL FOR ABOUT 20 MINUTES TO MAKE THE ICE CREAM. TESTERS FOUND THE YOUNGEST ICE- CREAM ENTHUSIASTS MAY NOT BE ABLE TO GET THE JOB DONE. BUT CONSUMER REPORTS SAYS OLDER KIDS, LIKE AIDAN, BELLA, DANIEL, AND JASON, HAD NO PROBLEM. ... THE PLAY AND FREEZE DELIVERS WITH A PINT OF VERY GOOD, HOMEMADE ICE CREAM. "IT'S GOOD! "SO THE NEXT TIME YOUR KIDS SCREAM FOR ICE CREAM, THEY CAN HAVE A BALL MAKING THEIR OWN! WITH YOUR CONSUMER NEWS, I'M REBECCA KLEEMAN THE U-C-O PLAY AND FREEZE COSTS ABOUT 30 DOLLARS. CONSUMER REPORTS SAYS YOU CAN GET IT FROM L.L. BEAN, OR ONLINE AT U-C-O-CORP-DOT-COM. THE BASIC INGREDIENTS COST ABOUT THREE DOLLARS FOR A PINT OF ICE CREAM.

3. KDVR-FOX DENVER, CO
AUG 8 2005 9:00PM CT
NEWS@NINE

[**09:45:02 PM**] BUT IS THE PRODUCT A FAME OR A SHAME. WELL, THAT'S WHERE FOX 31'S KRISTAL GRIFFITH COMES IN. REPORTER: IT'S A FREEZE FROZEN TREAT THAT GREAT FOR A HOT SUMMER DAY. BUT CAN YOU REALLY MAKE TERRIFIC HOMEMADE ICE CREAM IN THIS BALL? WE ROUNDUP SOME YOUNGSTERS TO HELP PUT THE PLAY AND FREEZE ICE CREAM MAKER TO THE FAME OR SHAME TEST. THE 35-DOLLAR PRODUCT CLAIMS WITH SOME INGREDIENTS AND A WHOLE LOT OF SHAKING, WE'LL HAVE SOME HOMEMADE ICE CREAM IN ABOUT 20 MINUTES. SO WE STARTED MIX MIXING IT UP. ... THE DIRECTIONS SAY TO SHAKE FOR 10 MINUTES, THE PEAK IN. TIMER SET, WE START SHAKING. SHAKE IT UP BABY. COME ON, TWIST AND SHOUT. REPORTER: EVEN OUR FURY FRIEND IS HOPEFUL OF THE OUTCOME. ... THE MAKERS OF THE PLAY AND FREEZE SAY ON AVERAGE IT TAKES 20 MINUTES TO MAKE ICE CREAM. BUT YOU DIDN'T KNOW THAT. BUT YOU NEED TO KEEP DRAINING THE WATER AND ADDING MORE ICE AND ROCK SALT TO KEEP IT COLD IF THAT DID YOU WANT WORK. ... YOU PUT THE ROCK SALT IN THE ICE TO MELT THE ICE AND SALT WATER CAN BE BELOW FREEZE SEWING IT MAKES IT MORE CONSISTENT AND COLD ALL OVER. I'LL BUY THAT FOR A DOLLAR. I'M MORE OF AN EXPERT ON EATING IT RATHER THAN MAKING IT.

4. KABC-ABC LOS ANGELES, CA
AUG 9 2005 4:00PM PT
Eyewitness News

[**04:57:52 PM**] ICE CREAM: ICE CREAM IS THE PERFECT COOL TREAT ON A HOT DAY. WE TEAMED UP WITH CONSUMER REPORTS TO TEST OUT AN ICE CREAM MAKER THAT IT IS SUPPOSED TO BE FUN TO USE. IT'S THE UCO PLAY AND FREEZE ICE CREAM MAKER. IT MADE A PINT OF VERY GOOD HOMEMADE ICE CREAM. IT COST ONLY $30. A PINT OF ICE CREAM COSTS $3 MORE.

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