Industrial Revolution

I bought a business on April 1, 2005. I'll update the blog a few times a week to share some of my experiences.

Wednesday, April 27, 2005

Our first internet sale!

Steve, my marketing and sales leader, officially started his job just yesterday (unofficially, last week). One of his first acts was to set up an Amazon.com store for us since our new product, the ice cream ball, wasn't available anywhere on the Amazon site. Amazingly, we've already gotten our first sale! I have mixed feelings on the subject. The company has historically sold dozens or hundreds or thousands of items at a time to distributors and retailers. We're not really set up to deal with one sale at a time. However, we're getting signicantly more revenue since we're selling at retail (minus a stiff commission to Amazon) rather than wholesale. The jury is still out, but I have to say I'm excited about the whole thing! And, despite not having any processes in place to deal with this particular order, we still shipped it within two hours of receipt. Not bad!

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